YEARS IN THE
INDUSTRY
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Mar 2010 to present:
Aug 2005 to Dec 2009:
Mar 2001 to Jul 2005:
Feb 2000 to Feb 2001:
Mar 1998 to Jan 2000:
May 1997 to Jan 1998:
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Cerebrum Creatives
Lakeside Technologies, Inc.
Independent Freelance
I-Adobo Interactive
Infodyne Inc.
Megamedia Corporation
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EXPERTISE |
Web Design
Illustration
Fine Digital Art
Branding
Print Design
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CAREER
MILESTONES |
- Co-founder of Philweavers and Halfproject
- Co-publisher of Blackflood, a compilation of black and white illustrations from designers and illustrators around the globe
- Speaker, Graphika Manila 2006.
- Best Portal of the Year, Philippine Web Awards 2000 for Adobo
- Best in the Arts, Philippine Web Awards 2002 for Halfproject
- Newspaper, Magazine, and Website Features
- Typography Served (Jun 1, 2010)
- 25 Hot Female Web Designers, Lee Munroe (Apr 20, 2010)
- Color Inspiration: Wonderful Uses of Beige, Net Tuts (Apr 15, 2010)
- Influential Female Designers, Velvetant.net (Mar 9, 2009)
- The Inspiration Room
- Ffffound
- 45 Fresh, Clean & Impressive Designs, Smashing Magazine (Mar 5, 2007)
- Etkinligi Izlenimleri Ve Soylesileri, Grafik Tasarim (Feb 2007)
- Superheroes of the Photoshop Generation, Inquirer (Jan 6, 2007)
- Top Designer 2004, Web Designer Magazine (2004)
- Avant Guardians, Inquirer (Sept 20, 2003)
- GH's Favorite Moms, New Technologies Mom, Good Housekeeping (May 2001)
- Women on the Web, The Web Philippines (Feb 12, 2001)
- A Passionate Affair with the Web, Inquirer (Jan 10, 2001)
- The Web's Movers and Shakers of the Year, The Web Philippines (Jan 4, 2001)
- Stars in the Making, Inquirer (Jan 3, 2001)
- Judged at a number of awards programs
- Resident Judge at the CSS Awards (2009 to present)
- Toyota Art Edge Digital Art Competition (2008)
- The 9th Philippine Web Awards (2006, 2005, 2003, 2001)
- Bubu Awards Indonesia (2005, 2003)
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INTERVIEW |
What makes a graphic design piece worthy of your merit?
Drew: Originality is on top of my list. I take into consideration the concept of the piece, execution, and techniques on how the piece was done.
What sets an outstanding Filipino graphic design piece apart from just a really good one?
Drew: A good concept, originality, and a very high standard of execution definitely sets the stage for an outstanding piece.
What was your lowest low and highest high as a graphic designer?
Drew: My lowest low would be when I was still finding myself out there, and in a depressed economy like now, normally project flow slows down so it was tough. The highest high was when I made a mark on the global design community. I made a name for myself somehow and received acknowledgements from different design groups from all around the globe.
How do you think PGDA will stir the industry?
Drew: I think PGDA will somehow start to play a role in the industry by creating some sort of a reference for the standards of what is really good (in terms of a design piece). The program can bring good exposure to the younger generation of designers and educate them on what is needed to strengthen Filipino graphic design and make it more noticeable.
What advice do you have for Filipinos who wish to pursue a career in graphic design?
Drew: It's ok to have inspirations and influences—we all have that anyway—but don't get carried away. Work to create your own style, study every technique available, and experiment a lot until you arrive at something that has not yet been seen before or at least something that you can say is truly your own. Be aware of what has already been done and innovate from there. Don't just do a piece because it looks good but really think about your concept and support it with outstanding visuals. Don't be discouraged by designers who really do their thing very well, there's a reason why they are that good. It is because they never stop learning and they never stop doing what they do, so instead of telling yourself that you can't achieve that, shut your mouth and start working.
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